Article marketing, also known as content marketing, can make or break any business. One of the best places to advertise for your business is the internet, especially if you are trying to reach new customers and foster growth. Unfortunately, if you make these article marketing mistakes, you will not be able to do this.
#1: Ignoring the Big Picture
You will need a very clear marketing strategy for content marketing to be successful. What is your goal? Do you want to reach new customers, or to encourage repeat customers by improving your business-to-customer relationship? Regardless of your intended outcome, you need to know it. You also need to determine a method to use along the way to check the effectiveness of your article marketing. Setting goals and checking progress will give you a good idea as to how well your campaign is performing.
#2: Selling to Everyone
The problem with the Internet, sometimes, is that it is used by so many people. How can you possibly sell your content when so many irrelevant people may view the page? The key is to profile your typical customer. You want the people looking at your content to actually be interested in what you are selling. To do this, think about keywords that people would search for if they were looking for something in your niche. Use these keywords to direct people to content on your website when they perform a search engine query. However, be sure that you do not over-stuff the keywords, as this can have a negative effect on your search engine ranking.
#3: Being Too Salesy
A major mistake that businesses often make when it comes to article marketing is trying to sell at every step. Content marketing should not only be used to sell your product to customers. You can write about related topics as well. For example, if you are writing for an air fryer blog, it would be good to appeal to people who use deep fryers as well. Instead of just offering information on air fryers, you can write about how to clean a deep fryer, the differences between the two, etc. Appearing as if your company is an expert in the area that you work in is equally as important as selling your product. Also, when you are too salesy, it makes you seem desperate.
#4: Forgetting about Calls to Action
Calls to action are a critical part of content marketing. However, this does not mean that you should tell your customer to contact you at the end of every article. Think of the call to action as a way to keep a potential customer thinking about your content. Instruct them to do the next step of the process, or to check out a separate article on what they can do if they need additional information. You can direct them to contact you in some articles, but do not over-do it.
#5: Producing Bland Content
For an article marketing campaign to be successful, you need to be sure that your content is not the same as everyone else’s. Always check for originality using a plagiarism checker. Also, be sure that you do not write articles stuffed with the same boring information as everyone else. Think about what your customers might want to know or be interested in. Then, think of interesting topics using these ideas and write articles.
Being wary of these 5 common content marketing mistakes will help you sell your business’ ideas better. Avoid these mistakes to ensure your article marketing strategy gets you the results that you want.
Joining an online marketing community, like Kreativa, where you are able to start conversations and ask questions, is a great way to advance your skills.
Lautaro Martinez, loves marketing and is always looking for new ways for companies to market their products. If you would like to learn more about Lautaro, you can check out his google+ profile.